Business Cards, Brochures & Flyers in Lindale, TX
Business cards, Brochures and Flyers, among other traditional advertising and marketing tools, are cost-efficient ways to get your name, your business, and your brand out to the people and the businesses and the locations where your target customers will see them and pick them up.
Making a personal connection through a tangible piece of marketing material, like a business card or brochure reaches potential clients on a different plane than simply reading about your company on a computer screen.
You should be leaving a stack of business cards or brochures at libraries, doctors’ offices, schools, gyms, restaurants, apartment leasing offices, community centers, coffee shops, grocery stores, city hall, courthouses, parks, ice cream shops, hair salons, child care centers, art galleries, children’s activity centers, banks, auto repair shops, real estate offices, churches, bookstores, community colleges, malls—the list goes on.
Business cards can be handed out to anyone you deal with, like customers, suppliers, other businesses, or anywhere that welcomes their customers to display their business cards on a counter or wall or table. Take advantage of these opportunities whenever possible to get more exposure for your business.
Brochures are also often placed at visitors’ centers, hotels, resorts, tourist spots, and specialty stores, offices, or other businesses associated with your type of business. A whole stack of brochures will not do you any good until you get them into the right hands. General mailing services give you a very low return on your investment, while giving your brochure to a target audience will be much more rewarding.
Place your brochures where your customers are.
The most effective distribution of brochures can be reached when your focus in on your target audience. If your service is auto body repair, then you can leave your brochures in auto parts stores or auto shops, minus your competitors' shops, of course. The idea is to think about where your ideal customer will be when thinking about the services you offer. Choose locations where people spend their time waiting for something. Well-written brochures can be a great read in a waiting room of a hospital or doctor’s office or at the DMV. Any place where people must wait for an extended period of time is a great place for your brochure.
Customers in your niche will be hanging out at trade shows and conferences in your industry. This audience is primed to accept your brochures. When people ask for brochures, they are even more likely to read them. Having a mailing list available for prospects to fill out will give you a very effective list for brochure mailing. As far as mail is concerned, send out a brochure with every piece of mail you send, regardless of what it is. Credit card payments, greeting cards, and EBay packages are all fair game.
Insert your brochures into similarly focused materials. A catalog or magazine in your industry would be a great place to stick a brochure. For example, a brochure for an herb store would fit nicely in a local health magazine. Create a printable brochure on your web site. So much shopping is done online that you would regret not using this tool. Format a page to be easily printed so that customers can print their own brochures.
Promotional flyers are a common tool used by small companies to promote a new business or product. They are relatively inexpensive in relation to billboards and effective placement can gain you comparable exposure in a local market. Strategic placement to reach a broad, but targeted audience is key, though you must also consider local laws on posting flyers.
Among the best places to distribute flyers are local schools and businesses. You need to call first to get permission or check on restrictions. However, these organizations are a great way to mass-distribute flyers to a targeted audience. If children or parents are a key target, such as for a summer ice cream shop or camp, school distribution makes a lot of sense. Many small businesses drop off flyers to other local businesses they don't compete with. This is a way to gain exposure through the local business community to gain customers by word of mouth. You might also ask your local restaurant owners to make flyers available on their counters to reach patrons.
Small town community newspapers and shopping presses may agree to deliver your flyer at a relatively low rate. This is a great way to leverage an existing distribution system to reach a large audience. It is probably much more affordable than investing your own time or paying workers to distribute the flyers. You know your flyer will end up in the hands of a sizable portion of the local market. This is an especially effective approach if your business launches soon.
A common technique to promote a business through flyers is placing them on various community boards and locations. Light poles are a popular location to reach people walking through a business district. Many grocery stores and local organizations have community bulletin boards in their lobbies where you can post flyers. To enhance exposure, companies often attach multiple strips with contact information or the business address at the bottom of community flyers. This allows people to pull off the information to use or share.
There are countless ways to distribute your marketing materials to your target audience in your area. At 1st In Design LLC in Lindale, TX, we can help you by designing business cards, brochures and flyers that are vibrant, colorful and relay your image or your message in the most effective way to get the attention of as many people as possible. Call us today to get started!
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